Service Agreement.

Effective Date: April 24, 2026

This Service Agreement ("Agreement") is entered into between Digital Goat Consulting LLC ("DGC," "we," "us"), a Florida limited liability company, and the individual or entity accepting this Agreement ("Client," "you").

By completing checkout, you acknowledge that you have read, understood, and agree to be bound by the terms of this Agreement.

1. Services

DGC will provide the services associated with the package selected at checkout.

Launch

Custom website design and development
Mobile-responsive, SEO-ready build (meta tags, structured data, sitemap)
Technical SEO foundation and baseline local SEO setup
Managed hosting during the minimum term

Managed Hosting

Website hosted on DGC-managed infrastructure
SSL certificate provisioning and renewal
Server uptime monitoring
No development, design, or content work included

Launch + SEO Growth

Website design, development, and deployment
Hosting on DGC-managed infrastructure (SSL, uptime monitoring included)
Ongoing website, content, SEO, and conversion improvements during the minimum term
Month-to-month Managed Growth Continuation after the minimum term unless the Client requests file handoff or Managed Hosting before renewal

Onboarding (one-time, included):

Google Analytics 4 (GA4) and Google Tag Manager setup
Event tracking: form submissions, phone clicks, CTA clicks, scroll depth
Google Search Console and Bing Webmaster Tools setup
Google Business Profile creation or optimization
Lighthouse performance audit and optimization to 90+ target
Meta tags, Open Graph, canonical URLs, robots.txt, sitemap, and LocalBusiness schema

Ongoing (monthly):

Core Web Vitals and Lighthouse performance monitoring
Google Search Console monitoring
Monthly traffic and performance snapshot via email
Uptime and security monitoring

Launch + Aggressive SEO

Everything included in Launch + SEO Growth, plus:

Five (5) hours per month of development and content work
Comprehensive technical SEO audit and strategy
Competitor analysis and keyword research
Content strategy and editorial calendar
Full Google Business Profile optimization
Extended schema markup implementation
Localized on-page SEO

Ongoing (monthly):

3–4 SEO-optimized blog posts (800–1,200 words each)
City-specific landing pages with unique content
Google Maps pack optimization and local ranking monitoring
Business listing management across major platforms
Citation and NAP consistency auditing
Technical SEO monitoring and remediation
Monthly SEO performance report

Ongoing (quarterly):

Competitor analysis and market position review
Content strategy refresh
Strategy review session with the Client

2. Fees and Payment

Recurring Services (Launch, Launch + SEO Growth, Launch + Aggressive SEO, and Managed Hosting)

Checkout includes any listed setup payment plus the first monthly service fee. After checkout, the monthly fee is processed automatically on the same calendar date each month via the payment method on file. The Client may update their payment method at any time through the Stripe customer portal.

Hourly and Custom Work

Work outside the scope of the selected package is billed at $250.00 per hour and invoiced separately, governed by a separate Statement of Work.

Late Payment

If a recurring payment fails and remains uncollected for more than fourteen (14) days past the billing date, DGC reserves the right to suspend services until the balance is resolved.

3. Term and Commitment

Managed Hosting

Month-to-month with no minimum commitment.

Launch

Launch has a minimum commitment of six (6) months. If the Client cancels before completing the minimum, the remaining minimum-term balance becomes due immediately unless DGC agrees to a different written resolution.

After the Launch minimum term and resolution of all outstanding balances, the Client may request file handoff. Ongoing hosting, support, SEO, and future growth are not included unless selected separately.

Launch + SEO Growth and Launch + Aggressive SEO

Launch + SEO Growth and Launch + Aggressive SEO have a minimum commitment of nine (9) months. If the Client cancels before completing the minimum, the remaining minimum-term balance becomes due immediately unless DGC agrees to a different written resolution.

After the minimum term, managed growth service continues month-to-month as Managed Growth Continuation at $500.00 per month unless the Client requests file handoff or a move to Managed Hosting before the next renewal.

Cancellation

After any applicable minimum commitment period, either party may cancel by providing thirty (30) days written notice via email. Services continue through the end of the current paid billing period.

Cancellation requests: [email protected]

4. Intellectual Property and Code Ownership

Launch, Launch + SEO Growth, and Launch + Aggressive SEO

During the minimum term, DGC retains ownership and operational control of the website source, deployment workflow, and managed hosting environment. The Client is granted a non-exclusive license to use the website for its intended business purpose.

After the minimum term and resolution of all outstanding balances, the Client may request file handoff. DGC will provide the static site files or repository access within fourteen (14) days where practical. Managed Hosting does not include ongoing SEO, content, or growth work.

Managed Hosting

Hosting services only. No source code or design assets are included or transferred. If the website was originally built by DGC, the terms of that engagement govern code ownership.

Portfolio and Attribution

DGC may display the Client's website in portfolio and marketing materials. The Client may request removal at any time by providing written notice.

5. Client Responsibilities

Provide accurate and complete business information
Respond to requests for content, feedback, or approvals in a timely manner
Ensure that provided content and materials do not infringe on third-party rights
Maintain a valid payment method on file for recurring services

6. Limitation of Liability

DGC does not guarantee specific search engine rankings, website traffic levels, lead generation, or revenue outcomes. Results depend on many factors outside of DGC's control.

To the maximum extent permitted by law, DGC's total liability shall not exceed the total fees paid by the Client in the three (3) months preceding the event giving rise to the claim. DGC shall not be liable for any indirect, incidental, consequential, or punitive damages.

7. Service Modifications

DGC reserves the right to modify tools, technologies, and methods used to deliver services, provided such modifications do not materially reduce scope or quality. Material changes to services or pricing will be communicated at least thirty (30) days in advance.

8. Confidentiality

Both parties agree to treat proprietary or confidential business information as confidential. Neither party will disclose confidential information to third parties without written consent, except as required by law.

9. Termination for Cause

Either party may terminate immediately upon written notice if the other party materially breaches and fails to cure within fourteen (14) days, becomes insolvent, or ceases operations.

Termination by the Client for cause: DGC refunds prepaid fees for services not yet rendered. Termination by DGC for cause: all outstanding fees become immediately due.

10. Governing Law

This Agreement is governed by the laws of the State of Florida. Disputes shall be resolved in the courts of Lee County, Florida.

11. Entire Agreement

This Agreement constitutes the entire agreement between the parties and supersedes all prior discussions. It may only be modified in writing with the consent of both parties.

12. Acceptance

By completing the checkout process, the Client acknowledges that they have read this Agreement in its entirety and agree to be bound by its terms.

Digital Goat Consulting LLC
Florida service-area business
digitalgoatconsulting.com